About Us

The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering industry, government and civil society, through advisory and consultative processes.

For more than 125 years, CII has been engaged in shaping India's development journey and works proactively on transforming Indian industry's engagement in national development. CII charts change by working closely with Government on policy issues, interfacing with thought leaders, and enhancing efficiency, competitiveness and business opportunities for industry through a range of specialised services and strategic global linkages. It also provides a platform for consensus-building and networking on key issues.

In the journey of India's economic resurgence, CII facilitates the multifaceted contributions of the Indian industry, charting a path towards a prosperous and sustainable future. With this backdrop, CII has identified "Globally Competitive India: Partnerships for Sustainable and Inclusive Growth" as its theme for 2024-25, prioritising 5 key pillars. During this year, it would align its policy recommendations, initiatives, and activities with this overarching framework to facilitate strategic actions for driving India's global competitiveness and growth through a robust and resilient Indian industry.

With 70 offices, including 12 Centres of Excellence, in India, and 8 overseas offices in Australia, Egypt, Germany, Indonesia, Singapore, UAE, UK, and USA, as well as institutional partnerships with about 300 counterpart organisations in almost 100 countries, CII serves as a reference point for Indian industry and the international business community.

CII Market Facilitation Services (MFS) — Building the Global Indian Corporation

As the 5th-largest economy in the world, India's attractiveness as a global investment destination and trading partner has increased manifold over the last decade. Further, India has a target to increase its exports to US$ 2 trillion by 2030, while simultaneously India's overseas direct investments (ODI) have also exhibited significant growth, increasing from US$ 8 billion in 2014-15 to US$ 20.7 billion in 2024-25.

Going global is, thus, the new imperative for Indian businesses and CII being India's premier industry association, plays a pivotal role in Indian industry's global foray. Through its international portfolio of work, CII makes constant efforts to strengthen engagements with stakeholders across the world, to further the interests of Indian industry in overseas markets, and to attract foreign investment into the country.

In this direction, a key initiative by CII was the launch of the Market Facilitation Services (MFS) division in 2019, an endeavour towards building the Global Indian Corporation. The strategic objective of MFS is to leverage CII's deep roots, long-standing alliances and extensive networks with global governments, businesses, and chambers of commerce, to offer targeted trade and investment facilitation services in the form of market research, intelligence and analysis.

Our Services

As a fee-based consultancy service, the remit of MFS is to undertake bespoke company- and product-specific projects on export markets, sector-focussed market research and market entry/investment advisory, for inbound as well as outbound companies, to facilitate their trade, investment, and business expansion plans. Through MFS, we also focus on cost optimisation analysis, helping both domestic and global companies distil and identify focus areas for organisational efficiencies.

Assessment of Export Markets

With the objective of providing members incisive insights on the export potential of identified products at the 6-digit HS code level, these reports focus on identifying and analysing potential export markets, based on a company's specific requirements.

  • Research on business intelligence and strategic analysis of global markets to highlight product-level export potential
  • Ready-to-use quantitative and qualitative analysis for international business strategy formulation and expansion

Market and Sectoral Analysis

Customised market research on countries and sectors to assist globalising Indian companies.

  • Comprehensive and meticulous research to assess new geographies and market segments
  • Structured analysis to highlight growth potential and addressable market size for sectors and products, sector-specific risks, and an understanding of competitive landscapes

Market Entry/Investment Advisory

Carefully curated advisory reports for companies looking at entity incorporation or investing in identified countries.

  • Strategic and incisive insights for companies looking at investing in global markets
  • Comprehensive one-stop solution for details on company incorporation, market segments, market trends, value chains, tax and legal imperatives, etc., to facilitate go/no-go investment decisions

Cost of Doing Business (CoDB) Analysis

Detailed reports yielding actionable insights that can help companies manage their operating costs more judiciously. These reports are based on a rigorous drill-down of various elements of a company’s operating cost.

  • Facilitate operational cost optimisation for enterprises by evaluating and benchmarking the operating costs of any businesses with the national-, sectoral- and peer-level averages
  • Enhancing the competitiveness of enterprise spending in the manufacturing/export of a product or the provision of a service

All the above services also encompass identification of potential
partners and buyers for the relevant products and services.