BMR HVAC LIMITED would like to express our appreciation and gratitude to the Cll's Market Facilitation Services (MFS) desk of CII, which has undertaken market research and an advisory project for us for identifying key export markets for refrigeration components as well as gauging potential buyers in those markets.

In the first phase, the MFS team identified the top few countries that are favourable for potential exports by BMR. These countries were identified based on the 'Overall Market Attractiveness and Ranking Index', which was a qualitative assessment framework developed for us.

In the second phase, we have been working together to deep dive into the selected few countries in focus where more detailing has been done in terms of the market size, demand, product categories, application segments and mix. In parallel there are continuous energy regulations and tariff upgradations that are evolving the market dynamics.

We sincerely appreciate the detailed working and also the methodology used to identify potential areas of expanding our business and focusing on the identified potential buyers. BMR acknowledges the services provided by MFS as beneficial and rate it as professional, qualitative and conclusive.

We wish the MFS - CII team more success in all their future assignments!

Market Facilitation Services (MFS) is a much-needed value addition to CII’s work. We have worked closely with the MFS team for our market research requirements for several geographies and have found much value in their detailed and comprehensive reports. Forbes Marshall has successfully expanded operations in several countries, building upon the insight and data provided by the MFS team. The MFS team is a pleasure to work with. Flexible and responsive, they help with all market-related research and intelligence in both global and domestic markets. I also appreciate their transparency and clarity of communication on the methodology they adopt to deliver the information we need.

The trade assessment provided by MFS was instrumental in shaping our expansion strategy. Their in-depth analysis of trade regulations, tariffs, and market trends helped us navigate complex international markets with confidence.

We were struggling to design a strategy for entering a new market until we engaged with CII - MFS. Their detailed market analysis covering customer preferences, competitor benchmarking and demand projections gave us a clear roadmap for success.

The MFS team helped us identify key export markets and high-growth opportunities for our specific products. Their expertise in market research and sectoral analysis added immense value to our decisions.

The MFS team demonstrated a strong understanding of our business requirements and delivered valuable outcomes through their engagement. Their market research initiative identified and presented 350 relevant business contacts across targeted geographies in Europe. This has significantly supported our international outreach strategy. We have initiated contact with these prospects and are optimistic about the potential for meaningful business collaborations in the near future. The professionalism, responsiveness, and strategic insight shown by the MFS team have been commendable.